Before founding Gronen Media she worked as a Public Relations consultant for a well-established agency in Hamburg and then switched to the corporate side for a global hotel company, working in various roles such as Director of Communications Europe, Africa and Middle East. She moved to the United States for five years in 2011 and started focusing even more on language tonality and localization.
Alexandra brings an extensive travel industry and art background to the table. She has a strong interest in all things lifestyle and holds a master’s degree in English and German literature as well as Art History.
A German native, with strong English roots, Alexandra has lived in Bonn, Hamburg, New York and the Frankfurt region. When not at her desk, she loves to be active with her dog and her camera or retreat with a pile of magazines and a good book.